They say you have to spend money to make money, but when you are the head of everything in the company, it can be very tempting to reduce the angles to minimize expenses.
As an experienced marketing consultant, I thought I would share with you the first six excuses that business owners do when they decide not to hire help when it comes to their marketing:
1. I do not trust anyone other marketing my company
It is natural to protect your work (and your business), but a marketing expert (marketing agency) is able to look at your business with a new perspective and a set of expert eyes that can be extremely beneficial if you allow it. he. You can be there at every stage of the road and at the end of the day, big decisions are ultimately.
2. I can not afford it
Many companies will surprise their services to meet your budget expectations. At the end of the day, if your business does not take advantage of their help, it reflects me and no good reputation consultant will leave you high or dry.
3. I do not need Pushy advertising because my company speaks for itself
Even if your business sells itself, it will be difficult for your target audience to buy at home if they have never heard of you. A marketing consultant will ensure that your single business receives awareness of the public it deserves.
4. Why hire outdoor help when I can just marketing the company myself
The hiring of a marketing consultant guarantees that someone is entirely devoted to the very important task of marketing and advertising. Alarm consumers can identify home marketing and that alone could let them question your credibility and if you are serious or not. If you want to appear professional, hire a professional.
5. Lead and deal with a marketing consultant is taking a long time that work myself
The beauty of a marketing consultant is that you can have as much or little involvement in the process you want. You define the calendar and expectations. By managing the process and working with the right person, it will take much less time than the DIY approach.
6. A stranger will not understand my business as if I do it
This is probably true, but your understanding of your business may not translate into successful marketing. Sometimes, the more we understand everything, the more difficult it becomes for us to explain it. A marketing consultant will take your knowledge of the company and facilitate the task of the general public to understand and appreciate instantly.